CNBC is the dominant voice in financial news. As a result, they capture a huge, affluent, loyal audience every single day. They recognized an opportunity to expand their brand into Primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.  We engineered the look, feel, motion and voice to create a premium…

CNBC is the dominant voice in financial news. As a result, they capture a huge, affluent, loyal audience every single day. They recognized an opportunity to expand their brand into Primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day. We engineered the look, feel, motion and voice to create a premium…

This little project represents the culmination of my daily MoGraph exercise. While the individual counts originally ran 2 seconds, each one was cut down to 1 second to accomodate the 10 second countdown. All sounds from videocopilot.net.

This little project represents the culmination of my daily MoGraph exercise. While the individual counts originally ran 2 seconds, each one was cut down to 1 second to accomodate the 10 second countdown. All sounds from videocopilot.net.

Fast Dynamic Promo

Fast Dynamic Promo

Music Event

Music Event

Extreme Sport Opener - Motivation Sport Promo

Extreme Sport Opener - Motivation Sport Promo

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