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[PAULA'S CHOICE] WEB / DESIGN / PROMOTION / EVENT / COSMETICS / SKINCARE / WEBDESIGN / LAYOUT

[PAULA'S CHOICE] WEB / DESIGN / PROMOTION / EVENT / COSMETICS / SKINCARE / WEBDESIGN / LAYOUT

City of Melbourne asked Landor to develop a cohesive brand strategy and new identity system. The challenge was to reflect City of Melbourne’s cool sophistication on the world stage, capture the passion of its people, and provide the city with a unified, flexible, and future-focused image