The psychology of color means different colors have different effects on people. This makes color a vital factor in your branding. Learn to optimize it!
ENCENS- Not only am I drawn to this ad because I love plants, but it is so eye-catching! The beautiful images and adorable colors work so well together to create an attractive advertisement. This ad has lots of information but it is displayed in a way that doesn't cause clutter or overwhelm the audience so much that they skip right past it and move on without reading it. The links to the website continually draw the audience to their store, without confusing the audience. Such a nice ad.