3. Using it with Makeup Applying the balm before the makeup can offer radiant and healthy look. It can also prevent dry cracks and dead skin cells. Heating system indoors and cold winds outside can make your skin dry and your makeup fluffy and unsetting. Take an ample amount of the balm on the palm, melt it in the hands and cover your face with both hands for absorption to provide hydration. Apply the balm on the eye lashes before putting the mascara on to protect the lashes.