Longevity Lab
Progettazione ed allestimento Miele Experience Center - For FuoriSalone 2022, we transformed Miele’s showroom in Milan into the Longevity Lab: a series of installations and experience routes, allowing audineces to discover Miele’s domestic dimensions and raise awareness of the importance of longevity for the planet. The Longevity Lab allows customers to totally immerse themselves in the world of Miele and was divided into three areas of excellence and concrete commitment for the brand: from constant product research (Product Longevity Lab), to the technology developed for the care of garments (Fashion Longevity Lab), up to the new functions for food storage and the reduction of food waste (Food Longevity Lab).
