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Good copywriting

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Good writing - online or otherwise - is something that will interest other people. It's not corporate gobbledygook that will bore the pants off them.

Nice bit of pre-Christmas marketing from a pub in Lancashire. Ignore the punctuation - the idea is nice.

pin 3

An example of brilliant copywriting for Land Rover, written by Shahir Zag. Let's face it, you can't go wrong with apes or monkeys in your advertising. Especially when they're this articulate.

One of my all-time favourite copy ads. This is for Land Rover, and was written by Shahir Zag.

Brilliant ad for Land Rover. Has to be some of the best copywriting I've ever read, written by Shahir Zag.