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Selfridges Interactive Fragrance Lab

Selfridges Interactive Fragrance Lab

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Nike's Camp Victory, USA

Nike Camp Victory Olympic Running Trials Eugene

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Nike’s Glowing Olympic Camp Teases The Sci-Fi Future Of Sports

15 | Nike’s Glowing Olympic Camp Teases The Sci-Fi Future Of Sports | Co.Design | business + design

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Fragrance Lab installation by Campaign, The Future Laboratory, Selfridges and Givaudan, London cosmetics

Fragrance Lab: A Refreshing Approach to Selling Scent

Fragrance Lab at Selfridges designed by Future Laboratory

Nike’s Glowing Olympic Camp Teases The Sci-Fi Future Of Sports

NIKE'S GLOWING OLYMPIC CAMP TEASES THE SCI-FI FUTURE OF SPORTS: "...It’s not just about shoes anymore, and it’s not just about logging your last run. It’s about counting everything we do, building our apparel into sports sensors and creating a cloud-based infrastructure that keeps it all straight. It’s digitizing performance...."