Nike Camp Victory Olympic Running Trials Eugene

Nike Camp Victory Olympic Running Trials Eugene

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15 | Nike’s Glowing Olympic Camp Teases The Sci-Fi Future Of Sports | Co.Design | business + design

15 | Nike’s Glowing Olympic Camp Teases The Sci-Fi Future Of Sports | Co.Design | business + design

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Selfridges Interactive Fragrance Lab

Selfridges Interactive Fragrance Lab

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NIKE'S GLOWING OLYMPIC CAMP TEASES THE SCI-FI FUTURE OF SPORTS: "...It’s not just about shoes anymore, and it’s not just about logging your last run. It’s about counting everything we do, building our apparel into sports sensors and creating a cloud-based infrastructure that keeps it all straight. It’s digitizing performance...."

NIKE'S GLOWING OLYMPIC CAMP TEASES THE SCI-FI FUTURE OF SPORTS: "...It’s not just about shoes anymore, and it’s not just about logging your last run. It’s about counting everything we do, building our apparel into sports sensors and creating a cloud-based infrastructure that keeps it all straight. It’s digitizing performance...."

Fragrance Lab installation by Campaign, The Future Laboratory, Selfridges and Givaudan, London cosmetics

Fragrance Lab installation by Campaign, The Future Laboratory, Selfridges and Givaudan, London cosmetics

Fragrance Lab at Selfridges designed by Future Laboratory

Fragrance Lab at Selfridges designed by Future Laboratory

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