Paste Up Campaign | by After Hours
Introducing Keep In Touch (KIT), a bespoke styling, creative, and cultural direction service by Cat Spanti. Inspired by tactile communication like postcards and letters, KIT's visual identity reflects a personal touch in its applications and layouts. The brand's color palette, primarily earthy and creamy, complements a flexible accent palette evolving with seasonal trends. Typography embodies a dual approach, with an elegant serif font paying homage to heritage and a modern sans-serif font for a contemporary edge. KIT's monogram, crafted to reflect the brand's commitment to quality and craftsmanship, features intertwined letterforms resembling delicate threads—a visual metaphor for interconnectedness.