Taking its cues from what looks like medical forms and stat charts, international design agency Pentagram, led by Domenic Lippa, developed a new packaging treatment that delivers a sense of ‘pure information’, fact and clinical effectiveness through grid-based layouts, boxes, a geometric sans serif and slab serif combination softened by a pastel colour palette across a white substrate.

Taking its cues from what looks like medical forms and stat charts, international design agency Pentagram, led by Domenic Lippa, developed a new packaging treatment that delivers a sense of ‘pure information’, fact and clinical effectiveness through grid-based layouts, boxes, a geometric sans serif and slab serif combination softened by a pastel colour palette across a white substrate.

02_01_11_tonic3.jpg

02_01_11_tonic3.jpg

elements_of_islay.jpg 620×453 pixels

elements_of_islay.jpg 620×453 pixels

Vitaminrobferrell2

Vitaminrobferrell2

lovely package

lovely package

vitamins

vitamins

08-02-12_deux-tolies7.jpg

08-02-12_deux-tolies7.jpg

Singlebrothers1-1.1

Singlebrothers1-1.1

Main copy

Main copy

medical pakaging - Google Search

medical pakaging - Google Search

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