DISCOVERY KIDS - Genre IDs reel
The DMCI created seven individual genre based IDs for the launch of Discovery Kids. Discovery Networks Asia-Pacific commissioned The DMC Initiative to help launch new children’s channel, Discovery Kids. The massive project involved the design and animation of all on-air channel package elements, marketing concepts for launch and off-air designs developed for trade and consumer markets. Discovery Kids progressively launches over the next year throughout the various Asia-Pacific regions. Th