14 User Facts Every UX Designer Should Know | https://www.designmantic.com/blog/infographics/14-user-facts-for-ux-designers/
Brand awareness simply isn't enough... and in terms of lead building, home loans are the perfect investment. These are one of the largest investments people make in their lives and nurturing that lead throughout their home buying experience is key.
Personas. Getting more important every day. What is your target market or what personas make up your market?