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[Type 타이포] 밤 - 이다하

"I love this logo of my new favorite bread shop. It says 밀크(milk) with the shapes of bread and a milk bottle." - Hyunwoo Sun


What I like about this type is that it's based off Helvetica, but it gives a completely new meaning and identity. Helvetica is a very universal typeface that could be used in almost all situations. However, this innovation of Helvetica almost restricts it to be using for a child related item, whether it be a book, logo for a childrens program etc.

Korean lettering by 김진평

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