Iron Man Approved #AudiR8 Audi are using the success of IronMan to market their new R8 model. This is clever adveritsing, because it targets two specific target audiences. 1. 16-25 Male. Can't afford an Audi, but they will aspire to own one. 2. 25-50 Male. Can afford one, and will want one. Audi's message is clear. If Tony Stark, the most creative, innovative, engineering genius were a real person - he'd a drive an Audi R8, and you should too.