The heading "split up from split ends, just like I did" is rather cheesy. Well, it is done to persuade people, especially with split ends, to buy this product. Apparently, this actress used pantene and all her split ends went away. So, I am really sure that if I use pantene, my hair will look like hers. Sure. Some people will fall into the trap of these shampoo adverts and will try to get rid of their split ends in just 14 days.