the-brandidentity.com
The Brand Identity – Graphic Design’s Greatest
Challenging the prestigious Bordeaux winemaking region’s tradition, Oslovian design studio Olssøn Barbieri have developed a playful identity for organic vineyard and winemaker Château Picoron. Representative of a ‘New Bordeaux,’ the winemaker seeks to take on the snobbery and self-imposed regulations that are both excluding wine from a younger generation of drinkers and putting the future of the region’s Merlot produce at risk.
