Pure+Applied is a multidisciplinary design studio that specializes in exhibitions, exhibition graphics, interiors, street graphics, spatial graphics, wayfinding, catalogues, reports, books, websites, magazines, identities, illustration, performance, ephemera, and community-based projects and work.” Rather than apply a signature style, we develop an approach to each project based on the content and context of the material and on our assessment of the needs of our client. After clarifying client goals through face-to-face meetings, in-depth observations and self-initiated research, we start conceptualizing designs, establishing timelines, and exploring and presenting solutions. Client and user feedback enables us to develop and refine our ideas and specify requirements and materials. As our client relationships evolve, we learn their culture and can anticipate needs and preferences. Committed to projects that enrich and educate communities, we work primarily with nonprofits, cultural and civic institutions. Our clients, including curators, artists, architects and urban planners have strong aesthetic visions of their own, which we help to interpret in legible, engaging ways. Whether creating an identity, an exhibition, a publication, or a website, we devise integrated solutions that communicate ideas, all while sourcing sustainable materials.
