Melissa Senande: Connecting Brands, Driving Growth

A Passionate Leader Empowering Teams and Delivering Results.
33 Pins
·
4mo
By
Melissa Senande
the world series logo for the baseball team, which is currently in its final season
Top revenue generator for the 2024 MLB World Series!
2024 was the first year that Univision aired MLB! We aired the post-season games, as well as the World Series. I was so excited to monetize this property that I also sold packages myself & I quickly became the top revenue generator for the 2024 MLB World Series (including $100K+ of new business revenue!).
During my time at Univision, I've had the opportunity to collaborate with brands of all kinds and sizes. I've supported them in crafting tailored strategies to effectively connect with the Hispanic audience. Here, you'll find a selection of some of my favorite "new business" activations from over the years. Catholic Family, New Business, Over The Years
New Business Superstar!
During my time at Univision, I've had the opportunity to collaborate with brands of all kinds and sizes. I've supported them in crafting tailored strategies to effectively connect with the Hispanic audience. Here, you'll find a selection of some of my favorite "new business" activations from over the years.
This contains an image of: Girl Power!!
0:06
Girl Power!!
I spent three years as an Account Executive at Univision NY Local TV before being promoted to Local Sales Manager in September 2022. In this role, I also took on the responsibility of managing our Multi-Market Sales Office in New York. Currently, I lead a team consisting of seven Account Executives and three Account Coordinators. Lego Hotel, Hamster Names, Mexican History, Roku Tv, Trademark Design, Irvine California, Life Cover, Beauty Culture, Sales Ads
Currently a Sales Leader at Univision
I spent three years as an Account Executive at Univision NY Local TV before being promoted to Local Sales Manager in September 2022. In this role, I also took on the responsibility of managing our Multi-Market Sales Office in New York. Currently, I lead a team consisting of seven Account Executives and three Account Coordinators.
Music plays a vital role in many cultures. Collaborating with artists and supporting projects with brand partnerships is a powerful marketing strategy. Brand Partnerships, Brand Partnership, Sony Music, Marketing Strategy, Marketing, Music
Artist Collaborations!
Music plays a vital role in many cultures. Collaborating with artists and supporting projects with brand partnerships is a powerful marketing strategy.
a woman is smiling in front of a screen
TVB NEXT Award for Melissa Selling 2021
Managed the top-performing sales team in terms of revenue within Univision's Local division (#1 performer on all fronts- NY Local TV, Multi-Market TV, and Digital). Cultural Events, Ecuador, World Cup, Peru, Brazil, Football, American Football
Copa America 2024 was the largest cultural event of '24!
Managed the top-performing sales team in terms of revenue within Univision's Local division (#1 performer on all fronts- NY Local TV, Multi-Market TV, and Digital).
the linked logo on a blue background
My Linkedin
a woman is running in the street with boxes on her head
Passionate About Community Events!
During my time at Univision, I leaned into my passion for giving back to the community. I spent many late nights talking to our Community Empowerment team to understand their vision and goals. As a result of those conversations, I developed strategic & effective ways to monetize our Community events, while also connecting our community to the resources they need. This is a picture from the Hurricane Ida Relief event that we hosted in Sept 2021. I tapped into my relationship with Mattress Firm, who donated over 100+ mattresses to families that were impacted by the Hurricane. This event still holds a very special place in my heart.
I am deeply passionate about business development and expanding our partner portfolio. This photo was taken at the pop-up Shakira concert in Times Square in March '24, where I had the pleasure of hosting the Morgan & Morgan team. Shakira Concert, The Morgan, About Business, New Relationships, Shakira, Business Development, Times Square, Pop Up, Portfolio
Always hosting clients & developing new relationships!
I am deeply passionate about business development and expanding our partner portfolio. This photo was taken at the pop-up Shakira concert in Times Square in March '24, where I had the pleasure of hosting the Morgan & Morgan team.
Related searches
Leadership skill
Linkedin app
Professional quotes
Classroom motivation
Infant adoption
a black and white photo with the words a mind for sales
12+ years of Sales experience!
Engaging with the US Hispanic consumer is a crucial element for the growth of any brand or organization. Population Growth, Miami Dade County, Miami Dade, Dallas Fort Worth, Jersey City, Previous Year, The United States, This Is Us, Pins
Hispanics are the leading factor behind population growth in the US!
Engaging with the US Hispanic consumer is a crucial element for the growth of any brand or organization.
Anyone who has collaborated with Goya as long as I have is considered family! I've had the privilege of working on countless projects alongside Goya's in-house Marketing and Community teams. One of my favorite projects to date was the custom "Brand Spotlight" we created for Premios Soberano, which highlighted their Coconut plant in the Dominican Republic! Coconut Plant, The Dominican Republic, Custom Branding, Dominican Republic, Coconut
Strong, longstanding relationship!
Anyone who has collaborated with Goya as long as I have is considered family! I've had the privilege of working on countless projects alongside Goya's in-house Marketing and Community teams. One of my favorite projects to date was the custom "Brand Spotlight" we created for Premios Soberano, which highlighted their Coconut plant in the Dominican Republic!
With my wonderful Novartis client at the Univision Contigo Health Fair in Oct '24. Health Fair, Health
Relationships with Pharma Clients!
With my wonderful Novartis client at the Univision Contigo Health Fair in Oct '24.