First Aid Beauty - Retail Pop-Up [Canada]
As a way to enhance brand awareness and tell their unique product story, First Aid Beauty opened 8 Sephora pop-up shops across the country in January to connect with Canadian customers and help their skin survive the harsh winter season. The pop-ups, located in Toronto, Montreal, Vancouver, Calgary, and Edmonton, were designed to showcase the brand's best-selling head-to-toe products for hydrating distressed skin in a fun and immersive branded bathroom experience.
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