AD ANALYSIS: TOBASCO / FIRE MOUTH // Personal Appeal: Adventure. It took a second to realize that it was a mouth, so I could imagine that the average reader felt the same way. I was instantly intrigued. Even the hair stubble on the cheek gives that representation of gravel/rock. Literary Method: Humor. Visual Method: Cropping. Graphic Space: Symmetry. Cultural Resonance: Subcultures.