Who what wear

Demure fashion is having a moment right now, so I found 8 autumn trends that speak to this polished way of dressing. Click through to see them.

Take a look at your easy-to-follow guide to what to wear to a country club.

These are the quiet luxury Paris outfits style insiders wore during fashion month.

There are plenty of chic French women on Instagram, but these six always serve up great outfit ideas. See for yourself here.

We're showcasing the best basics women over 50 wear on repeat to look fashionable.

Looking chic at the airport this spring and summer is going to be easy with these outfit ideas in your arsenal. Find out how to re-create them here.

What to wear today? Here are 12 easy blogger outfit ideas for when you're bored of all of your clothes. And you can shop the hero pieces to boot.

This is the winter sweater styling look every fashion person is wearing right now.

See how people are dressing differently in Paris vs. Milan this season. Which city do you prefer?

A button-down is a classic piece that will never go out of style. See all the fresh ways to wear one this season and shop our favorites.

Cold weather doesn't mean you have to sacrifice style to stay warm. Here are five elevated basics for a chic winter wardrobe this fashion editor swears by.

Tracey Lea Sayer is the influencer behind the account Tray's Lounge on Instagram.

Stylist Marianne Smyth of Smyth Sisters is our shopping guru, and each month she's sharing her top new-in picks. Click for her favourite pieces for March.

Our guide to the new European fashion brands to know across all price points, from luxury to affordable brands. Click to discover more and shop the brands.

When it's 80 degrees outside, it can be hard to know what to wear—until now. Here are 15 easy warm-weather outfit ideas to keep you cool.

I'm a shopping and styling expert, and these are the five spring outfits I'm wearing on repeat. See and shop my trustiest looks right here.

Check out the seven-piece capsule wardrobe French women are wearing right now in Paris.

Need some inspiration for dressing for a first date? Women share their real-life advice.

French Women are skipping these dated trends in place of contemporary styles this season. Find out which five they're wearing instead in 2024.

We're showcasing the timeless wardrobe staples a 54-year-old stylist keeps in her classic.