Stylish grandma

The account's creator said he 'fell in love' with the women he saw in Italy's fashion capital, Milan and was wowed seeing them walking through the streets and grocery stores clad in designer clothes.

She's been "stealing your man since 1928," has her own beauty collection at Sephora, 3 million followers on Instagram, and Rihanna and Miley Cyrus are her fans. Meet Helen Ruth Elam van Winkle, also known as Baddie Winkle - a 95-year-old Southerner Instagram icon who became an internet sensation back in 2014.

Two bloggers chronicle the playful, colorful outfits worn by the city’s mature residents.

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What makes a successful advertisement? Fashionable, good-looking models? Good concept/idea? Humor? Of course, it is much more than that! However, one spectacular advertisement, that seems to have taken these 'successful advertisement' elements on board, appeared recently and instantly became famous on social networks. The advertisement is a photo session with the products of Nemyugun bakery located in Yakutsk. However, the fun fact is that the company has nothing to do with it.

Lately, it seems, everyone on the internet wants to get in touch with their inner octogenarian.