Starbucks moodboard

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starbucks brand brochure with green and brown colors

The concept of designing this corporate profile is to unlock the 5 senses of customers from sight to smell in order to experience more about the brand in term of its history, products, the commitment of the corporation and so on of other offers. Starbucks...

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the starbucks logo is shown in different colors and shapes, including black, white, and green

As part of the core team on the Starbucks brand refresh in 2011, our first task was to update the siren logo. Every aspect of the siren was considered–hair, crown, face, tail, scales, etc. No detail was too small, every idea sketched. Below is a very small sample of the many I generated. In 2012, as part of the Brand Strategy team, I focused on the visual expression for photography, illustration, color, materials and typography.

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