Soft services

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Two bestselling, award-winning body exfoliants like you’ve never tried before.

Welcome to Form Factor, our column exploring the intersection of packaging, branding, and culture. When skincare brand Soft Services launched in 2021, it did so with an unorthodox approach to beauty packaging. Founded by Glossier alums Annie Kreighbaum and Rebecca Zhou, the line of “body care” pr

This is a clouded gel-cream formulated to quench thirsty skin with the most impact, speed, and endurance. Skin flash-absorbs a refreshing shot of moisture upon application, helping to reinforce the skin barrier against water loss.

This is an anti-irritation, hydrating cleanser for daily showering. Formulated with one-quarter glycerin, sensitive and irritated skin is immediately comforted with moisture.

Soft Services create skincare products for specific body problems; considering themselves to be a collection of solutions more than a brand that simply makes ‘things.’ Embracing this ethos for their branding, New York-based agency Decade chose to represent each of Soft Services’ products with their own tailored visual world; resulting in a multi-faced identity that never runs out of ideas.