Racial justice

Discover Pinterest’s best ideas and inspiration for Racial justice. Get inspired and try out new things.
When a Brand Stands up for Racial Justice, Do People Buy It? Coaching, People, Social Issues, Solidarity, Activist, Consumer Behaviour, California State University Northridge, Info, Corporate Action

As protests against racial injustice sweep the country, U.S. corporations have pursued a wide variety of strategies to express their solidarity with the BLM movement. But these corporate actions often fall flat, appearing inauthentic to many consumers. What can corporations do to effectively and authentically support racial justice? The authors suggest a 4-part framework to help businesses better understand how different types of brand actions are likely to be perceived, based on whether the…

Sofia Garcia