Museum identity

The insights and thinking of the winning concept step far away from graphic design framework. Memotype, not logotype. Memography, not typography. Memoryment, not monument. It focuses on the function of memory in the 21st century. The visual form not on…

One of Fletcher’s most enduring designs is his identity for the Victoria & Albert Museum in London. It is a logo which captures the heritage of the museum whilst simultaneously being modern and timeless. His work has served as an inspiration for the many designers and studios who continue to work with V&A. #alanfletcher #pentagram #vanda #victoriaandalbert #museumdesign #culturedesign #pentagramdesigner

Emilka Bojańczyk/Zuza Charkiewicz, designers; Emilka Bojańczyk, creative director; Zuza Charkiewicz, illustrator; Zuza Charkiewicz/Ewa Najnigier-Galiń...

The Museum’s basis is a collection of the best works of the Azerbaijani avant-garde, from the mid-twentieth century until now. The collection, encompassing painting and sculpture, reflects aspiration, striving and freedom of the human soul.Logotypes & Ma…

Pentagram has partnered with The National Women's History Museum to create a new dynamic visual branding system. The new branding is elegant and contemporary and can grow with the institution for years to come. This new identity coincides with the institution's 25th anniversary, just as the Museum is introducing its first physical presence in exhibitions and programs in Washington, DC, in 2022. This new identity from Paula Scher and her team at Pentagram is just further proof

Moscow Kremlin Museums

Branding, Animation, Graphic Design, Adobe Photoshop, Adobe After Effects, Adobe Illustrator

Bitum in use for the new identity of the Archaeological Museum of the Institute of Archeology of the National Academy of Sciences of Ukraine (IA NASU) in Kyiv. Founded in 1966 and opened in 1969, the museum has 10,000 exhibits that reflect the ancient history of Ukraine from the