Ikea illustration

illustrations made for the 2015 Ikea Convention in Copenhagen.

IKEA Building Illustration designed by Pat Johnson. Connect with them on Dribbble; the global community for designers and creative professionals.

The IKEA Man is all of us.

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Ikea Man is a character design template that was inspired from Ikea’s Instructions, a symbol that has appeared around me since I moved to Sweden.

Ikea Killa designed by Laura Guardalabene Peters. Connect with them on Dribbble; the global community for designers and creative professionals.

Tobatron | Illustrator | Central Illustration Agency #illustration #illustrator #infographic #diagrammatic #vector #bold #tobatron

When Lidl opened close to my house at the beginning of the year everything changed. Suddenly luxury foodstuffs available only to people for whom 'supper' is a legitimate meal – think potted crab, fancy crackers and walnut oil – were available on my meagre freelancer’s wage. Now I could rock up to a friend’s house proffering a bounty of Highland black pudding, panna cotta or buffalo mozzarella, rather than the cheapest wine in the shop and some mystery meat-flavoured crisps. I had arrived.

Creative Advertising Campaign

What if...we brought IKEA's manual man to life?