Advertising awards

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Thighstop — Activation Ideas Activation Ideas, Case Study Design, Advertising Awards, Food Photoshoot, Cannes Lions, Digital Campaign, Learning Graphic Design, Concept Board, Presentation Board

Not sure if the funny tone of the case study was needed but this overnight business transformation just won the 2022 Cannes Lions Creative Commerce Grand Prix. A made-up brand created to pivot Wingstop to sell chicken thighs instead of chicken wings due to the shortage of wings during the pandemic.

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