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How do you turn a sports sponsorship into a worldwide brand-building hit? Dig a hole that goes right through the world—or use technology to make it seem like you did.

http://www.bestglobalbrands.com

Interbrand, the world’s leading brand consultancy, is pleased to announce the development of a new global brand identity for the joint venture between GE Aviation and AVIC: AVIAGE SYSTEMS. More here: http://www.interbrand.com/en/news-room/press-releases/2013-01-14-f6429b3.aspx

Interbrand helped Cabot launch its new brand strategy, messaging, visual identity system, guidelines and assets. We developed this video to coincide with the brand launch. The video explains the brand philosophy as well as the products and services Cabot offers, through a combination of live footage featuring Cabot employees as well as 3D animation of Cabot visual identity. http://www.interbrand.com

Interbrand Korea Season’s Greetings Movie http://www.interbrand.com

Pay TV costs, contracts and content were alienating audiences. SKY New Zealand and TVNZ saw the potential for a new entertainment option—a middle ground between subscription TV and free-to-air — and IGLOO was born.

Opera Australia had a bold vision: opera should be for everyone. But was everyone for opera? To help them achieve their goal, we needed to shift perceptions—and reimagine a 19th century art form for the 21st century.

Once government owned and Australia’s only telco, Telstra had a large customer base, but a larger customer perception problem. They needed to shift from a corporate monopoly to a brand people wanted to choose.

CDMA, 3G, 4G LTE—revolutionary technologies that may never have made it into people’s palms had it not been for Qualcomm. After 25 years of quietly inventing world-changing tech, it was time they got some credit.