WWF advertising campaign where they released a series of images of endangered animals fading away into dust. This is a really nice graphical piece using a nice visual tool/metaphor. But it doesn't strike hard enough, it doesn't make me think any deeper about the message they are trying to communicate. It is to soft and to focused on looking nice to strike a human emotion to act.

WWF advertising campaign where they released a series of images of endangered animals fading away into dust. This is a really nice graphical piece using a nice visual tool/metaphor. But it doesn't strike hard enough, it doesn't make me think any deeper about the message they are trying to communicate. It is to soft and to focused on looking nice to strike a human emotion to act.

This is a band-aid ad that shows that even super heroes get hurt and need their product. For branding, it shows that their product is a necessity for everyone.

This is a band-aid ad that shows that even super heroes get hurt and need their product. For branding, it shows that their product is a necessity for everyone.

캘리그라피-마음도둑

캘리그라피-마음도둑

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