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Public service advertisements designed by World Wildlife Fund on

WWF advertising campaign where they released a series of images of endangered animals fading away into dust. This is a really nice graphical piece using a nice visual tool/metaphor. But it doesn't strike hard enough, it doesn't make me think any deeper about the message they are trying to communicate. It is to soft and to focused on looking nice to strike a human emotion to act.

30 Creative and Effective Ad Campaigns for 2011

This is a band-aid ad that shows that even super heroes get hurt and need their product. For branding, it shows that their product is a necessity for everyone.