A wristwatch series, inspired by the drafting instruments draftsmen use to prepare precise plans and drawings. The first watch, scale, borrows the layout of a calibrated ruler. The scale marks are printed directly on the crystal rather than on the face to emphasise the link to gradations. We hoped our design would function like a tool to help wearers measure time as they would measure length.

A wristwatch series, inspired by the drafting instruments draftsmen use to prepare precise plans and drawings. The first watch, scale, borrows the layout of a calibrated ruler. The scale marks are printed directly on the crystal rather than on the face to emphasise the link to gradations. We hoped our design would function like a tool to help wearers measure time as they would measure length.

Nendo. Illuminated by Wästberg

Nendo. Illuminated by Wästberg

concept Meguro Office Space by Nendo

concept Meguro Office Space by Nendo

nendo sketches - Google Search

nendo sketches - Google Search

chocolatexturebar_sketch

chocolatexturebar_sketch

"My sketches are really awful" - Nendo's Oki Sato Drop Bookshelves for Cappellini Concepts

"My sketches are really awful" - Nendo's Oki Sato Drop Bookshelves for Cappellini Concepts

cs003

cs003

Nendo – Pyggy-bank sketch

Nendo – Pyggy-bank sketch

Nendo’s Key Calendar

Nendo’s Key Calendar

Nendo’s Key Calendar

Nendo’s Key Calendar

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