Blogs & Interesting Content

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1y
So many entrepreneurs and solopreneurs make preventable mistakes with their branding that undermine the quality of the experience they're trying to create. Things like: 🔶 inconsistent messaging 🔶 lack of specialization 🔶 or not truly understanding their target audience. Click to the post for all the details! #branding #experience #businesssuccess #businessgrowth #creative solutions #designsolutions #graphicdesign #artdirector #socialmedia #marketing #brand
⭕ Environment/atmosphere design: Supermarkets deliberately design their interior layouts, lighting, smells, etc. to make people linger longer unconsciously. This exposes them to more products and potential impulse purchases. ⭕ Endcap displays: Highly visible end aisles and displays at the ends of main aisles showcase new or promoted products. Click to the post for more! #branding #experience #businesssuccess #businessgrowth #pointofsale #graphicdesign #artdirector #marketing
Building expertise takes time spent learning from experience, not hopping from hack to hack. 💻 In the online world, it's easy to confuse potential with proven results. 👉 But as a professional looking to seriously grow, you need strategies from sources with real track records of success, not fake amateurs. Click to the post for all the details! #branding #experience #businesssuccess #businessgrowth #creative solutions #designsolutions #graphicdesign #artdirector #socialmedia #marketing
So much of what's shared online comes from people who are just starting out themselves - how can they advise you if they haven't walked the walk? Click to the post for all the details! #branding #experience #businesssuccess #businessgrowth #creative solutions #designsolutions #graphicdesign #artdirector #socialmedia #marketing
Take control of your personal brand to shape how others perceive you.
🌟 In our fast-paced digital world, where opinions form in an instant, it's vital to actively manage how you present yourself. 🌟 Don't leave your personal brand to chance, as others will shape it for you based on limited information and assumptions. 🌟 By consciously curating and communicating your values, skills, expertise, and unique qualities, you can influence how others perceive and remember you. Don't give others the power to brand you.
Thank you for your patience
Growing your brand beautifully takes time. But when you: ⚡ Slow down to gain deeper customer insights ⚡ Make small improvements that add up over time ⚡ Lay solid foundations at the start.... The benefits compound like crazy later! Brands like Warby Parker, Allbirds and Glossier prove that taking the scenic route: 👉 Allows you to meet a few customers' needs exceptionally well from the start 👉 Gives you time to refine based on real user feedback. Nurture your brand like a plant.
Here's how we crafted an award-worthy brand identity for Joshua Jackson's film distribution venture, we called Projektor, under his company Liquid Media Group. With storytelling at its core, a mature strategic approach and a thoughtful brand application, my UX/UI partner @kaylaviita and I helped Joshua realize his vision for innovating indie filmmaking.
Speed is key when it comes to customer satisfaction.
Speed is key when it comes to customer satisfaction. ⚡ A lightning-fast response time may not always result in a solution, but it leaves a lasting impression ⚡ 33% of consumers are more likely to recommend a brand that provides a quick response, even if it doesn't solve their issue immediately. ⚡ Show your customers that their needs are a priority, and they'll return the favor And imagine how powerful you'll be if you can provide your customers with a quick AND effective response!
You Need A Hero
All stories are about someone. 📚 The Odyssey is about Ulysses. 📙 Breaking Bad is about Walter White. 🟡 Your marketing story is about your customer. 🦸 They're the hero who transforms as the story develops. 🦸🏼‍♀️ As the story unfolds, they go from ordinary to extraordinary. Your story needs to show how your hero conquers conflicts. It shows how your business (or service) guides them to become a better version of themselves. And with you, they'll live, happily ever after.
This means, showcasing the importance of the four Es: ✅ EMOTIONS ✅ EXPERIENCES ✅ ENGAGEMENT ✅ EXCLUSIVITY Lady Gaga isn’t only a brand, she IS a product that has to be in constant play. #ladygaga #creative #branding #brand #strategy #marketing #marketingstrategy #musicbranding #musician
Your branding does not need to be changed every year or so You don't need to follow every trend that pops up. Instead, apply the easy and cost-effective solution below: ✅ Build a brand that's evergreen and that can be flexible enough to adapt to new media & deliverables. This can be done by: 1️⃣ Thinking long term 2️⃣ Building based on strategy 3️⃣ Staying flexible in your approach Changing can hurt your business if it's done very frequently. #branding #brand #strategy #marketing