the method the typography is placed and the image, gives the illusion that the viewer is looking down onto the poster.
From Australia With Love: Cameo The Label | The Artful Desperado
This is a really well designed poster. At first I was very impressed with how crisp the wine looked and as if if was going into a invisible glass. Then I realized there was a instrument incorporated in the design as well.
Basic Instinct Exploiting in Food Advertising
Strawberry Delight Frappuccino | Starbucks Coffee Japan