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Be SpectACTive! Festival - ID on Behance

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Go Lighter, Go Longer. A metaphorical exploration of air and the negative space it occupies. The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run. See full project here: mvsm.com/project/air-max-2017 CREDITS — Concept, Design & Direction: ManvsMachine Client: Nike Europe Audio: Zelig


art direction | hot dog | Henry Busby

♡ Art Direction : Pink and a shark

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