Side menu / iOS7 feel: 1. Extremely blurry and smooth background image; small, thin, minimalist tabs, separators and icons support the "2.0" content in this layout. A bit of abstracting and cold colors. 2. Contrast achieved mainly with the use of blurred and sharped, colorful and white assets. Maybe the difference between selected/unselected tab could be more visible. Grid seems to be regular yet not boring. 3. Elegant, modern and trendy.