Crafted by Carly Design Portfolio

Explore Crafted by Carly’s portfolio for brand & graphic design inspiration! From playful, cute designs to luxury minimalistic styles, discover elegant e-commerce website layouts, logo illustrations, and simple yet impactful typography. Perfect for brand identity design that balances creativity and strategy—get inspired for your business today!
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Crafted by Carly | Brand Identity + Website Design
Logo and brand identity design for Queenie’s Kitchen, a conceptual restaurant in New York City. This logo design and brand identity is inspired by homemade cooking for busy working professionals in NYC. Given its name, it feels feminine and lighthearted, featuring custom typography and handdrawn illustrations and elements. The color palette, made up of pinks and greens, mixes the feminine with and natural, while the font system is modern and whimsical. Click to see more in the portfolio!
Logo and brand identity design for Queenie’s Kitchen, a conceptual restaurant in New York City. This logo design and brand identity is inspired by homemade nutritious cooking for busy working professionals in NYC. Given its name, it feels feminine and lighthearted, featuring custom typography and handdrawn illustrations and elements. The color palette, made up of pinks and greens, mixes the feminine with the natural, while the font system is whimsical. Click to see more in the portfolio!
Logo and brand identity design for Queenie’s Kitchen, a conceptual restaurant in New York City. This logo design and brand identity is inspired by homemade cooking for busy working professionals in NYC. Given its name, it feels feminine and lighthearted, featuring custom typography and handdrawn illustrations and elements. The color palette, made up of pinks and greens, mixes the feminine with and natural, while the font system is modern and whimsical. Click to see more in the portfolio!

Queenie's Kitchen

25 Pins
Pink background logo design inspiration for Full Bloom. We were able to get creative with the way we presented this brand identity so that it could feel fun and playful, yet still clean and modern. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design, custom illustrations, and more! Click to see more branding work!
Custom, hand drawn illustration inspiration for children’s boutique Full Bloom’s brand identity. We wanted these icons to feel creative and playful yet modern and clean, like their brand strategy. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design, custom illustrations, and more! Click to see more branding work!
Logo design inspiration for Full Bloom. We were able to get creative with the way we presented this brand identity so that it could feel fun and playful, yet still clean and modern. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design, custom illustrations, and more! Click to see more branding work!

Full Bloom

12 Pins
Brand identity logo design ideas for MVA Home. We were able to get creative with the way we presented this brand identity so that it could feel elegant and modern. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design, custom illustrations, and more! Click to see more branding work!
Hand drawn illustration design + graphic elements to nod at the organic inspiration that are at the forefront of Belgian-style interior design. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design ideas and more! Click to see more branding work!
Custom, earthy business card mock up design for interior design firm MVA Home’s brand identity. We wanted the logo to feel modern yet neutral, like their brand strategy. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design, custom illustrations, and more! Click to see more branding work!

MVA Home

12 Pins
Customary, sustainable mock up Ecommerce packaging design for kid & baby boutique’s visual brand identity. We wanted the logo to feel nostalgic and classic like their brand strategy. Visit our portfolio to see more of the full brand identity including earthy color palettes, logo design, custom illustrations, and more! Click to see more branding work!
Rustic typography logo design inspiration for Chicke. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design, custom illustrations, and more! Click to see more branding work!
Hand drawn illustration design sticker mock ups + graphic elements to nod at children’s storybook visual inspiration. Visit our portfolio to see more of the full brand identity including color palette, design illustration doodles, brand inspiration and more!

Chicke

14 Pins
Doodle & Jack’s brand guidelines are influenced by the creative process we instill in our babes, individuality, and comfort! Click to see more branding!
We wanted the typography to feel clean and modern yet still playful and unique, to appeal to both mothers and their kids. Click to see more branding work!
Customary, hangtag label mock up design for kids & baby clothing shop visual brand identity. Visit our portfolio to see more of the full brand identity including earthy color palettes, logo design, web design, custom illustrations, and more! Click to see more branding work!

Doodle & Jack

5 Pins
Branding & logo design for a registered dietician helping her clients to heal in a holistic and sustainable way. The logo nods at the interconnection between humans and our planet, which is Purely Rooted Health’s unique approach to wellness and healing. An earthy color palette and organically hand drawn brand elements, including references to physical tree roots, emphasizes everything PRH stands for and practices.
Branding & logo design for a registered dietician helping her clients to heal in a holistic and sustainable way. The logo nods at the interconnection between humans and our planet, which is Purely Rooted Health’s unique approach to wellness and healing. An earthy color palette and organically hand drawn brand elements, including references to physical tree roots, emphasizes everything PRH stands for and practices.
Branding & logo design for a registered dietician helping her clients to heal in a holistic and sustainable way. The logo nods at the interconnection between humans and our planet, which is Purely Rooted Health’s unique approach to wellness and healing. An earthy color palette and organically hand drawn brand elements, including references to physical tree roots, emphasizes everything PRH stands for and practices. #brandingdesign #logo #branding #logodesign #logotype

Purely Rooted Health

13 Pins
Sandy Rae is an interior designer specializing in transforming small New York City spaces into her client’s dream homes. This minimal and modern brand centers around a delicate serif logo, a hint of custom hand lettering, a neutral color palette and geometric shapes. Click to view more branding work! #branding #brandingtips #branddesign #logodesign #graphicdesigner
Sandy Rae is an interior designer specializing in transforming small New York City spaces into her client’s dream homes. This minimal and modern brand centers around a delicate serif logo, a hint of custom hand lettering, a neutral color palette and geometric shapes. Click to view more branding work! #branding #brandingtips #branddesign #logodesign #graphicdesigner
Sandy Rae is an interior designer specializing in transforming small New York City spaces into her client’s dream homes. This minimal and modern brand centers around a delicate serif logo, a hint of custom hand lettering, a neutral color palette and geometric shapes. Click to view more branding work! #branding #brandingtips #branddesign #logodesign #graphicdesigner

Sandy Rae

7 Pins
Custom, hand drawn illustration inspiration for professional organizer Sophisticated Resolve’s brand identity. We wanted these icons to feel creative and playful yet modern, minimal, and organized, like their brand strategy. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design, custom illustrations, and more! Click to see more branding work!
Logo design inspiration for Sophisticated Resolve. We were able to get creative with the way we presented this brand identity so that it could feel modern yet playful, minimal and organized yet fun. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design, custom illustrations, and more! Click to see more branding work!
Logo design inspiration for Sophisticated Resolve. We were able to get creative with the way we presented this brand identity so that it could feel modern yet playful, minimal and organized yet fun. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design, custom illustrations, and more! Click to see more branding work!

Sophisticated Resolve

6 Pins
This conceptual branding project is for a sunglass shop that specializes in unique, bold, “out there” frames, and we wanted the logo, color palette, type system, and custom brand patterns and illustrations to directly reflect the product. Custom hand lettering and hand drawn illustrative elements, paired with a bright color palette and modern font system makes Peep Sunglass Shop feel playful, innovative, casual, and colorful.
This conceptual branding project is for a sunglass shop that specializes in unique, bold, “out there” frames, and we wanted the logo, color palette, type system, and custom brand patterns and illustrations to directly reflect the product. Custom hand lettering and hand drawn illustrative elements, paired with a bright color palette and modern font system makes Peep Sunglass Shop feel playful, innovative, casual, and colorful.
This conceptual branding project is for a sunglass shop that specializes in unique, bold, “out there” frames, and we wanted the logo, color palette, type system, and custom brand patterns and illustrations to directly reflect the product. Custom hand lettering and hand drawn illustrative elements, paired with a bright color palette and modern font system makes Peep Sunglass Shop feel playful, innovative, casual, and colorful. #brandingdesign #logo #branding #logodesign #logotype

Peep Sunglasses

10 Pins
Custom, hand drawn illustration inspiration for Soothe & Sage Massage & Spa, offering massage therapy and spa services. This brand identity feels luxury yet earthy, neutral, and organic. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design, custom illustrations, and more!
Logo design inspiration for Soothe & Sage Massage & Spa, offering massage therapy and spa services. This brand identity feels luxury yet earthy, neutral, and organic. Visit our portfolio to see more of the full brand identity including color palette, logo design, web design, custom illustrations, and more!
In today’s design spotlight, I’m sharing the finished branding design for Soothe & Sage Massage & Spa, offering massage therapy and spa services. The brand color palette is an earthy mix of neutral browns and greens, while the logo design, web design layout, and graphic elements focus on movement and burning sage, nodding at the business name. Click to see more!

Soothe & Sage

8 Pins
Branding & logo design for Kelly Potts, a coach who helps you launch and grow your side business by creating unforgettable marketing strategies and an unstoppable mindset. For Kelly’s branding, we went with a calming, beachy color palette and a wave motif to nod at how Kelly helps you make waves in your business. Click to view the entire project! #brandingdesign #logo #branding #logodesign #logotype
Branding & logo design for Kelly Potts, a coach who helps you launch and grow your side business by creating unforgettable marketing strategies and an unstoppable mindset. For Kelly’s branding, we went with a calming, beachy color palette and a wave motif to nod at how Kelly helps you make waves in your business. Click to view the entire project! #brandingdesign #logo #branding #logodesign #logotype
Branding & logo design for Kelly Potts, a coach who helps you launch and grow your side business by creating unforgettable marketing strategies and an unstoppable mindset. For Kelly’s branding, we went with a calming, beachy color palette and a wave motif to nod at how Kelly helps you make waves in your business. Click to view the entire project! #brandingdesign #logo #branding #logodesign #logotype

Kelly Potts

8 Pins
Element50’s branding and logo design combines the hard, clean lines of the stones with the more ethereal and celestial healing powers of crystals. We use a modern and minimal bold sans serif font and the diamond-shaped monogram makes it feel high end yet approachable. The handdrawn background elements resemble a beach and the patterns of a geode, bringing a calming presence to the entire brand identity. Click to view more branding work! #brandingdesign #logo #branding #logodesign #logotype
Element50’s branding and logo design combines the hard, clean lines of the stones with the more ethereal and celestial healing powers of crystals. We use a modern and minimal bold sans serif font and the diamond-shaped monogram makes it feel high end yet approachable. The handdrawn background elements resemble a beach and the patterns of a geode, bringing a calming presence to the entire brand identity. Click to view more branding work! #brandingdesign #logo #branding #logodesign #logotype
Element50’s branding and logo design combines the hard, clean lines of the stones with the more ethereal and celestial healing powers of crystals. We use a modern and minimal bold sans serif font and the diamond-shaped monogram makes it feel high end yet approachable. The handdrawn background elements resemble a beach and the patterns of a geode, bringing a calming presence to the entire brand identity. Click to view more branding work! #brandingdesign #logo #branding #logodesign #logotype

Element 50

8 Pins
Branding & logo design for a certified holistic health coach for pregnant women & mothers. The elegant serif typography and feminine color palette makes Jenna’s brand feel modern and delicate yet strong. Click to see more branding work! #brandingdesign #logo #branding #logodesign #logotype
Branding & logo design for a certified holistic health coach for pregnant women & mothers. The elegant serif typography and feminine color palette makes Jenna’s brand feel modern and delicate yet strong. Click to see more branding work! #brandingdesign #logo #branding #logodesign #logotype
Branding & logo design for a certified holistic health coach for pregnant women & mothers. The elegant serif typography and feminine color palette makes Jenna’s brand feel modern and delicate yet strong. Click to see more branding work! #brandingdesign #logo #branding #logodesign #logotype

Jenna Michelle Wellness

8 Pins
Branding & logo design for Self Meets Space, a coach & consultant that combines human design & interior design to help her clients reach their goals. The bright blue color palette, clean logo, and modern yet unique typography makes this logo and brand design feel playful and unexpected for the wellness industry.Click to see more branding work!#brandingdesign #logo #branding #logodesign #logotype
Branding & logo design for Self Meets Space, a coach & consultant that combines human design & interior design to help her clients reach their goals. The bright blue color palette, clean logo, and modern yet unique typography makes this logo and brand design feel playful and unexpected for the wellness industry.Click to see more branding work!#brandingdesign #logo #branding #logodesign #logotype
Branding & logo design for Self Meets Space, a coach & consultant that combines human design & interior design to help her clients reach their goals. The bright blue color palette, clean logo, and modern yet unique typography makes this logo and brand design feel playful and unexpected for the wellness industry.Click to see more branding work!#brandingdesign #logo #branding #logodesign #logotype

Self Meets Space

8 Pins
Branding & logo design for a wedding photographer based in the Hudson Valley, New York. Rebecca captures authentic, fun moments of couples on their special day. The logo is unique and non-traditional like the clients she works with, and the color palette feels earthy yet bright. Dahlias and the mountains nod at her love of nature, where she shoots most of her weddings.Click to see more branding work!#brandingdesign #logo #branding #logodesign #logotype
Branding & logo design for a wedding photographer based in the Hudson Valley, New York. Rebecca captures authentic, fun moments of couples on their special day. The logo is unique and non-traditional like the clients she works with, and the color palette feels earthy yet bright. Dahlias and the mountains nod at her love of nature, where she shoots most of her weddings.Click to see more branding work!#brandingdesign #logo #branding #logodesign #logotype
Branding & logo design for a wedding photographer based in the Hudson Valley, New York. Rebecca captures authentic, fun moments of couples on their special day. The logo is unique and non-traditional like the clients she works with, and the color palette feels earthy yet bright. Dahlias and the mountains nod at her love of nature, where she shoots most of her weddings.Click to see more branding work!#brandingdesign #logo #branding #logodesign #logotype

Here With You Photography

7 Pins
This conceptual branding design project for a fitness coach and personal trainer focuses on putting the fun in fitness. The brand strategy process uncovered the idea of making exercise, fitness, and overall wellness feel approachable and sustainable, and we emphasize that with a bright and somewhat unexpected color palette and a bold, unique serif font for the logo.Click to see more branding work!
This conceptual branding design project for a fitness coach and personal trainer focuses on putting the fun in fitness. The brand strategy process uncovered the idea of making exercise, fitness, and overall wellness feel approachable and sustainable, and we emphasize that with a bright and somewhat unexpected color palette and a bold, unique serif font for the logo.Click to see more branding work!
This conceptual branding design project for a fitness coach and personal trainer focuses on putting the fun in fitness. The brand strategy process uncovered the idea of making exercise, fitness, and overall wellness feel approachable and sustainable, and we emphasize that with a bright and somewhat unexpected color palette and a bold, unique serif font for the logo.Click to see more branding work!

Aimee Quinn | Fitness Coach

7 Pins
Aimee Quinn is a fitness coach and personal trainer who helps busy professionals find a workout routine that works for them. For her branding, we wanted to emphasize the bright energy she brings to the table along with the balance she advocates for - baby steps, and exercise should be fun! As a wellness entrepreneur, it was important that we designed something that was unique and stood out. Here's an example of her primary and secondary logos, font system, and web design #craftedbycarly
For this branding and website design project, we were going for delicate, earthy, relaxed, neutral, and feminine. We leaned into the earthy color palette and a delicate yet elegant illustration style. This spa is any wellness-obsessed person's heaven! #wellnessbrand #websitedesign #brandingdesign #craftedbycarly
Mobile view of a website home page for a massage therapy brand that we described as delicate, earthy, relaxed, neutral, and feminine. The tan and green color palette is earthy, while the subtle references to smoke allude to sage burning as the brand name suggests. #websitedesign #brandingdesign #wellnessbrand #craftedbycarly

Crafted by Carly | Website design

7 Pins