NEW CONTEMPORARY | Department store, 백화점, 유통, MD, MZ, Fashion, SHINSEGAE, Gangnam, 2022
‘NEW CONTEMPORARY’ on the 5th floor of Shinsegae Department Store in Gangnam is a space that presents the fashion brands we want the most right now. The entire floor was composed of subdivided categories targeting 2030(20s&30s), which pursue a trendy style, and NBDC was inspired by this MD strategy.
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