Pams Flour Packaging Illustrations - Design by Brother Design, Illustration by Angela Keoghan

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"Just like a good bread, these packs are wonderfully wholesome. Bold type lovingly handcrafted to imperfection. Natural colours and a good spoonful of modern utalitarian chic in the form of typewriter fonts and letterpress simplicity. A refreshing and delightful take on a basic everyday item."

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"Pams is New Zealand's largest private label supermarket range, owned and marketed by Foodstuffs Group. In the last fewyears after a brand and packaging relaunch, Pams has grown from being an imitator of category leaders, to an innovative and trusted ‘destination’ brand in its own right."

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Urban Bakery have a philosophy... life's too short for average cookies. And their packaging certainly reflects that. It was created by New Zealand agency Brother Design Ltd.I like the quirky language, typography and illustrations used on the boxes.

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Brother Design Ltd // Auckland, New Zealand

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This range was designed by Brother Design Ltd in Auckland, New Zealand.

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Brother Design is the creative team behind the refresh of Pams’ extensive range of supermarket products

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Pams by Brother Design NZ

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Pams herbs & Spices Packaging. Design: Brother Design Ltd in Auckland, New Zealand. Illustration: Ana Petrak

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Pam's / New Zealand / Brother Design

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