These examples of web banners are effective because of the bright and contrasting colours. as well as the patterns in them, each relating to the different product being showcased. The typography is also effective because the the proportion and composition of them. they catch your eye and are set in an area where your eye automatically goes to. - EK
There are a TON of beautiful unique soaps at Whole Foods that aren't as 'well known' - maybe we can get the literal ingredient & display around the product..