Sometimes less is more. And that is certainly true when it comes to branding. As a designer, one of the things you constantly strive for when you’re creating a logo is iconoclasm, a sense of instant recognition and timelessness. It’s that magic something that can help a logo endure and evolve across the years. And as if that wasn’t hard enough, you have to also consider how the logo will look when it appears on all kinds of different media.