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Customisation

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Phenome is a new brand concept focusing on natural, organic cosmetics which take care both of our skin and our planet. Merging products with high pharmaceutical standards, Phonome have focussed on the product benefits and explicitly communicating who is suited what.

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Beautific - Their main target are women who are aware of the benefits of cosmeceuticals and can appreciate the results of clinical research and high end care. Products address middle to upper class consumers in both Greek and foreign markets. Products appear pure and simply labelled.

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Focus on customer experience

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Reflect the mood of your target consumer.

Through ambient marketing, consumers were introduced to the new range of Lux with fragrance samples created for each individual.

The Macallan and Roja Dove Sensory Experience

The Macallan and Roja Dove Sensory Experience takes people through the spectrum of scent, educating the nose in common whisky notes. It's meant to help people approach the whisky palate without the immediate—and often overpowering—alcoholic sensation so that later on, tasting the whiskey may bring out characteristics that may otherwise have been missed.

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Products which can be tailored to fulfilling a specific need or personal purpose

Concoction is the first shampoo that allows users to customise it themselves. Consumers can choose their fragrance, choose shots to add suited to their hair type and colour and then mix for a shampoo tailored to their hair

Mio is focussed on a physically active consumer who wants their products to reflect and complement their lifestyle. Liquid Yoga's description suggests that the product will be indicative to the yoga experience, offering the same physical and emotional benefits.