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Jonathan (Jony) Ive, Senior Vice President of Industrial Design at Apple, is a good friend of our new pal Dieter Rams, and takes inspiration from Braun's minimalist aesthetic and focus on function. The examples illustrate the similarities in design thinking and, in most cases, a homage to fifty years of design innovation by Braun.

Jonathan (Jony) Ive, Senior Vice President of Industrial Design at Apple, is a good friend of our new pal Dieter Rams, and takes inspiration from Braun's minimalist aesthetic and focus on function. The examples illustrate the similarities in design thinking and, in most cases, a homage to fifty years of design innovation by Braun.

1960s White grey Olivetti Valentine typewriter     The Valentine S portable typewriter designed by Ettore Sotsass in 1969 and produced by Olivetti.

1960s White grey Olivetti Valentine typewriter The Valentine S portable typewriter designed by Ettore Sotsass in 1969 and produced by Olivetti.

Homage to Dieter Rams by Kim Seongjin

Homage to Dieter Rams by Kim Seongjin

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Touch Sensitive Switches by Basalte

Touch Sensitive Switches by Basalte

YAMAHA DESIGN

YAMAHA DESIGN

Kartell by Laufen

Kartell by Laufen

Knob by Pixotico

Knob by Pixotico

MacBook Pro Battery

MacBook Pro Battery

Switch

Switch

Loop, prototype Lamp by Timo Niskanen _

Loop, prototype Lamp by Timo Niskanen _

Via 2013

Via 2013

AirBender

AirBender

Muji Bluetooth Speakers

Muji Bluetooth Speakers

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